The Trolli Company as you know it has been in existence since 1975. But its history starts much earlier. It begins after the Second World War with a noodles and pasta manufacturing firm; when sugar became cheaper and easier to get hold of, the owner Willy Mederer switched to manufacturing confectionery. His sweet-toothed customers can’t get enough of the products so he expands his range and starts to market the goods under the name “Wilmed”. In order to meet the continually rising demand, his son Herbert Mederer soon joins the confectionery business. The family now proceeds to banish any kind of boredom from the confectionery industry with its continually new innovations. From now on, Mederer specialises completely in fruit gums. This calls for a new name: Trolli is born in 1975. The first cult products are soon created: “Trolli Apple Rings” and “Trolli Peach Rings”.
The success spreads over the big pond – Trolli goes USA! When founding father Mederer dies in 1984, his son Herbert takes over leadership of the company as chief executive partner. He continues to bring these new crazy fruit gum creations onto the market with unceasing energy. The manufacturing technology too is always at the highest level. “Wurrli”, the three-layer “Trolli Burger” and the top seller “Sour Glow Worms” are created. In 1993 Mederer wins the Candy Kettle Award. Trolli has such a success with its hilarious fruit gums that the company starts to focus more strongly on its international business (Spain, China, USA) and the two confectionery manufacturers Efruti and Gummi Bear Factory are integrated. Since 2012 all German locations are marketed under the corporate name TROLLI GmbH.
It all started with noodles
Willy Mederer – father and role model of today’s Trolli owner Herbert Mederer – begins his career in sweets after the Second World War with the production of noodles and pasta. The confectionery side of the business begins in 1948 because following the currency reform, sugar rationing was lifted. Only now can the manufacturing of confectionery begin. Sweet-toothed customers are enthusiastic about Mederer’s peppermint fondant, cream hats, cream sticks and other delights.
Supplies for the sweet-toothed
And because Willy Mederer’s confectionery is so popular, he expands the range to include sherbet cubes, coconut flakes, jellied bananas, sugar-coated almonds and peanuts; followed by jellied fruit, peppermint coins and chocolate cookies. Mederer now markets these under the “Wilmed” brand. The new name was made up of the first three letters of his first name and surname.
As the father...
...so the son. Demand for confectionery from the Wilmed brand is large. The company needs all the support it can get, so Mederer’s 17 year old son Herbert also starts to lend an energetic hand in the family business. He earns his first spurs in his father’s company “Wilmed” while simultaneously studying to be a master confectioner. In order to make him fit for future leadership duties, he gathers a few years’ experience abroad, in France and Austria.
Now comes Trolli!
The family proceeds to banish any kind of boredom from the confectionery market with its continually new innovations. Fruit gums are the new byword for all those with sweet teeth. This calls for a new name and it’s quickly found: TROLLI! Trolls, those quirky forest creatures who are nice to kids but cheeky to grown-ups and who are fond of getting up to mischief. From now, this is also the philosophy of the brand.
Trolli goes USA!
In 1982 the first Trolli Original is created, the Sour Apple Rings! This is soon followed by a fruity supplement, thePeach Rings. Both are still achieving strong turnover today. The humorous, cheeky Trolli products also conquer the USA. When company founding father Mederer dies in 1984, his son Herbert takes over leadership of the company as chief executive partner. Trolli goes USA!
Can it get any crazier?
Mederer is bubbling with extraordinary ideas. Trolli develops innovative fruit gums unceasingly. The new sales hit for fruit gums: “Wurrli”, a brightly coloured worm is created on a innovative brass lathe. Inspired by the success of his creations, young Mederer deploys his energies completely towards discovering new fruit gum creations. His absolute highlight: the Trolli Burger. Made up of three layers, it delights all fruit gum enthusiasts.
In 1993 the top seller of the Trolli Originals is created: the Sour Glow Worms, soon reaching cult status. In the same year Herbert Mederer is rewarded for his inventive talent – he wins the Candy Kettle Award! Now Trolli starts to increase its international activities. The owner sets up manufacturing bases in Spain and Indonesia as well as a packing plant in the Czech Republic.
The demand for the cheeky fruit gum sweets continues to rise. The Trolli family is on the search at for reinforcement and integrates the fruit gum specialist Efruti in 1998. From this fruitful collaboration comes Trolli Yo-Fruit – the first filled fruit gum in the confectionary universe. In the year 2000 additional power comes from the Gummy Bear Factory with its production sites in Boizenburg and Hagenow.
Trolli goes oriental
Building phase of the high rack warehouse in Hagenow
Trolli stands on the sunny side of the fruit gum world and is continually growing at a fast pace – in the direction of China. A manufacturing site is created in Guangzhou which serves the markets in China, the Far East and the Middle East. In 2002 Mederer once more enters the American market, this time with the brand “e.frutti” with which he supplies markets in the USA, Canada and Mexico with his crazy creations. During this time the Playmouse and Milky Cow are also introduced onto the market.
At the Hagenow location a top modern high rack warehouse is introduced, ensuring state-of-the-art standards of technology. It is one of the most modern facilities in Europe! But not only that: manufacturing also takes place at the highest technical level.